Over on Luis Benitez’ blog, he’s got a post about what it means to be a social business, there’s a lot in that post, and most of it’s really good. Be sure to check it out! One thing that is really refreshing about IBM’s view on social business is that it is not especially technology […]
As discussed in Part one of this post last week, until recently the typical value proposition for social business was on the customer engagement and marketing side of the business. This clearly has been, and will continue to be, a core area of social business strategy and value generation. What is more exciting is the […]
At the recent Lotusphere 2011 conference, IBM emphatically promoted its vision for Social Business. While the conference has been blogged about in many places, we’d like to focus on one particular component of the IBM argument for Social Business, namely that of choosing an entry point into Social Business. Throughout several of the keynote addresses […]
In a follow up to our post on Ambient Awareness, Forbes has an article on Activity streams, and IBM’s strategy on them. (Activity streams are the operationalization of Social Business Apps ambient awareness.) The article in Forbes stresses the “surprise” that can occur in Activity Streams (although “serendipitous” seems to be the term most utilized […]
We’re hearing a lot about Social Business lately, especially with the emergence of social business platforms like Connections from IBM Lotus. Social business platforms like Connections provide an enterprise and its partners a “visible” social network in the same manner that consumer social networks like Facebook do. These social business platforms provide the basic social […]
